The AppsFlyer Performance Index 14: Remerge #3 in APAC and LATAM
三月 23, 2022
The first AppsFlyer Performance Index of the post-ATT era is here and we’re excited to be on the podium in APAC and Latin America.
We ranked 3rd for Gaming (Android) in APAC in the Remarketing Index, behind only Google and Meta. We also secured 3rd place in Latin America for all categories (Android).
In Europe, we secured a top 5 spot in the Remarketing Index for iOS in the non-gaming sector. Globally and in APAC, we featured in the top 10 for iOS in the non-gaming sector.
« “We help marketers better understand their investments in no-ID traffic and support them with new measurement frameworks like SKAdNetwork.” »
Maria Abdull Latif, Regional Manager, INSEA
The 14th edition of AppsFlyer’s Performance Index covers the second half of 2021 and looks at in-app engagement, in-app purchases, and in-app advertising signals following the rollout of Apple’s privacy changes.
Despite the introduction of the App Tracking Transparency (ATT) framework, we’re reaching all-time highs for several performance metrics at Remerge. When looking at Q4 2021 vs. Q4 2020, we recorded increases in re-engagements for Android (+312%) and iOS (39%) for all clients and campaigns combined, while maintaining a stable average cost per re-engagement.
Learn more about the state of retargeting in the privacy-first era or get in touch with us directly.
