CASE STUDY I Triwin Games

How Triwin Games surpassed its ROAS goals by 15%

Triwin Games is an online casino games publisher headquartered in Shenzhen, China. The company was founded in 2018 and captivates millions of players worldwide with its wide-ranging portfolio of engaging mobile games.

Finding and re-engaging relevant users

The Challenge

The primary challenge for Triwin Games was enhancing ROAS while maintaining user engagement and loyalty, particularly for their popular title, Tycoon Casino. Their existing advertising strategy focused on user acquisition that amplified each user's lifetime value (LTV), however the company struggled obtaining a high return on ad spend and needed support to develop an effective app re-engagement strategy. The changing mobile privacy landscape also necessitated allocating Triwin’s budget effectively between operating systems to navigate Apple's Tracking Transparency Framework (ATT).

Setting up the strategy

Triwin Games worked with Remerge to retarget their Android users in North America, Tycoon Casino’s largest market. The campaign was focused on segmenting users based on past purchase behaviour and tailoring ads to align with time-sensitive promotions. Leveraging Remerge’s platform, which processes twice as many ad opportunities as the industry average, high-value users were identified and targeted cost-efficiently at scale.

Segmenting users based on their purchase history

The approach involved segmenting Tycoon Casino’s audience based on their purchase history, identifying key groups such as:

Inactive high-net-worth users
Inactive low-net-worth users
Active non-paying users

This segmentation allowed for highly targeted campaigns, reaching out to previous buyers with ads relevant to their interests and past purchases. The strategy included tailoring promotions based on users’ engagement history and crafting campaigns to convert non-payers into first-time buyers.

Enhancing the ad experience

The retargeting ads featured time-limited game promotions to encourage users to interact with the app. The designs were meticulously crafted in collaboration with Remerge’s in-house creative agency to reflect the next steps in the user’s journey within Tycoon Casino, enhancing the overall in-app experience.

« Remerge has demonstrated a high degree of professionalism in every step, from the formulation to the execution of our remarketing strategies. They helped us reach and re-engage past-paying users and over-achieved our ROAS goals by more than 15%. »
Qin Wei, co-founder at Triwin Games

Increasing engagement and revenue

The Results

Through the partnerships with Remerge, Triwin Games surpassed its ROAS goal by 15%.

Additionally, these efforts had a tangible positive impact on the game's monthly active users, demonstrating the effectiveness of a well-planned retargeting strategy.

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