Post-IDFA insights: Running app marketing campaigns after the arrival of the ATT framework

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ID or No ID?
Real insights from Remerge, InMobi and Smaato

Pan Katsukis (CEO, Remerge), Sergio Serra (Head of Product Management, InMobi) and Umair Malik (Head of Programmatic Strategy, Smaato) provide their take on how app marketers are buying programmatically after the App Tracking Transparency (ATT) framework.

This report includes:

Analysis of how global adoption and opt-in rates for iOS are changing the market
Advice on how to run programmatic ads on ID and no-ID traffic
Tips for managing SKAdNetwork campaigns

Post-IDFA insights: Running app marketing campaigns after the arrival of the ATT framework

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