Ep. 130 What to Expect When Marketing Mobile Games

After five years working for retail industries ranging from fashion and beauty to toys, Tiffanie Chau decided to look for opportunities as a marketer in a new vertical. She landed in the mobile gaming industry, first as the Digital Marketing Specialist at Playtika, and more recently as Senior User Acquisition Manager at Mistplay, a loyalty app for mobile gamers. In this episode, Tiffanie talks about making the switch, the skills she transferred, what she had to learn, and differences in marketing strategy.

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• Do you prefer working on more established games or launching new titles?
• Did you have any games not make it?
• Why did you decide to make the shift from the retail industry to gaming?
• What was the hardest thing for you to pick up moving into the mobile gaming vertical?
• What skills translated into the mobile gaming space?
• Do you have to educate your consumer base for Mistplay’s loyalty program?
• What has you most excited about your future at Mistplay?

• 3:30 Tiffanie’s background
• 5:11 Big titles vs new titles
• 7:19 When do you let go?
• 8:34 Mistplay
• 11:26 The shift to mobile games
• 13:05 Challenges coming into the industry
• 14:46 What skills and knowledge transfers
• 16:42 Creative strategies for Mistplay
• 20:26 What Tiffanie’s excited for

(7:25-7:37) “In today’s world with TikTok where things can instantly become viral without you even trying, I think it makes things exciting but it also makes things hard because there is no recipe to follow.”

(13:27-13:49) “If I had any advice for people going into [the mobile gaming industry], it’s don’t be afraid to ask questions and learn. As much as we read up on it and think you should know it, there’s no harm in asking. Everyone works differently and has different definitions of abbreviations. I always just ask. It’s better to clear it out and move on from there.”