#60 The Opportunities of Shifting to In-App Advertising
September 15, 2020
Today’s guest makes a compelling case for why in-app advertising with mobile games is a missed opportunity for advertisers of non-gaming products, and why this opportunity is being missed.
Patrik Wilkens is the Vice President of Mobile at Azerion. Azerion is a media and tech company based in Amsterdam that provides safe, reliable, and valuable content on a European scale with local presence.
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Questions Patrik Answered in this Episode:
- Can you tell us about the organization you work for and what specifically you focus on?
- What are the challenges of in-app monetization of games?
- Are the organizations that advertise in your games also game development studios?
- Why do you think we don’t see more non-game products advertised in mobile games?
Timestamp:
- 6:39 About Azerion: producing games, powering with in-house advertisement
- 9:24 Patrik’s role and focus at Azerion
- 11:25 Pros and cons of in-app purchase for monetization
- 14:10 Who is a gamer?
- 16:58 Thinking about what games deliver
- 21:00 The cultural gap between advertising and gaming industries
- 28:50 Growth market opportunities for in-app advertising
Quotes
« Who’s a gamer? Honestly, today I think everybody is a gamer. They may not call themselves gamers but they are playing games. »
« Gaming is actually a great space, objectively, for brands to do their marketing, yet they don’t do that »
