Ep 198: App marketing with data-based storytelling

Drew Hampton is the Director of Performance Marketing for Varo Bank and an expert at digging into data to uncover stories and insights that aren’t always found on the surface. In this episode, you’ll hear about practical recommendations for presenting data effectively to your organization and some of the common pitfalls to avoid. Drew is also passionate about leadership and shares his perspective on how to be a good manager.

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• How do you go about data analysis and storytelling?
• Are there data points or topics you like to dig into that are often overlooked?
• Sometimes the results of internal models don’t match.
• What do you do when there are inconsistencies?
• What advice would you give to new managers?

• 1:30 Drew’s background
• 4:57 What is Varo Bank?
• 7:00 Pivot tables for storytelling
• 8:28 How to present your story
• 12:30 Choosing the right segments to focus on
• 18:12 When data is inconsistent
• 22:16 Drew’s approach to leadership

(14:33-14:44) “The value of retrospectives is you run a whole campaign and then you break apart everything to find out what the clear wins are.”

(22:22-22:26) “Leadership is a privilege – not a right. Employees are your greatest resource.”