Ep.79 Company Culture that Works for Women in Mobile Marketing

Today’s guest shares how her company and colleagues have created a supportive and inclusive culture for women in marketing. She also talks about challenging stereotypes ingrained in the social psyche about women and what leaders look and act like, inviting male counterparts to understand the female perspective, and how women can (and should) build more confidence.

Fanny Jacoby is the Head of Projects for app marketing at trivago, a leading hotel price comparison website.

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• How did you get started with mobile marketing?
• What is it like working at Trivago? What does Trivago do to empower and support women at the workplace?
• Can you speak a little bit more about Trivago’s mentorship program?
• What do you think we can be doing to improve women’s role in the workplace?
• What do you think is the biggest challenge for women in marketing?
• What are the ways you’ve been able to build up your confidence?
• What advice would you give to women who are defining their career goals?

• 1:27 Fanny’s background
• 6:47 How Trivago created an inclusive workplace environment
• 12:02 Trivago’s mentorship program
• 15:08 Inviting men to understand women’s perspective
• 21:11 What’s holding women back
• 24:45 On building confidence
• 32:50 Surround yourself with inspiring people

(3:06-3:41) “The content was pretty exciting but the atmosphere at the time was really toxic. And I’m really sad to say it because I’m all for this woman empowerment, we’re great, we’re badass and everything, but I did feel a lot of competition there at the time and sometimes I feel like women can sometimes be mean to each other and tear themselves down. And a lack of diversity also led to this toxic, competitive, mean, gossipy environment I would say.”

(21:11-21:23) “I think one of the biggest problems [for women in marketing], I think I mentioned it before, is this imposter problem. To not always trust yourself and capabilities, and lacking self-confidence in general.”