Socialpoint: measuring UA campaigns with incrementality

The third episode of Remerge Real Talk - our video series where we chat to today’s biggest apps about their experiences working in the mobile advertising industry - is now available on our website and YouTube channel.


In this episode, we feature Alexandre Noirot-Cosson, Head of Marketing for live games at Socialpoint, an acclaimed social game developer and publisher based in Barcelona. Socialpoint is known around the world for their game titles like Monster Legends, Dragon City, and Word Life.

Alexandre and Emmanouela discuss the importance of incrementality measurement in mobile marketing, especially after the launch of Apple’s ATT framework. By using Remerge’s Causal Impact methodology for their user acquisition campaigns, Socialpoint was able to see the entirety of the actions that they took. Despite a lot of uncertainty on the future of mobile advertising, Remerge and Socialpoint worked closely together and communicated transparently, therefore setting up a win-win scenario for both sides.

Alexandre shares his thoughts on where SKAdNetwork stands in mobile marketing and how incrementality measurement will be the future of attribution.

See the full Socialpoint case study on our gaming executions page.

Since our brand relaunch in August 2020, it has been our focus to incorporate human ingenuity and transparency in everything we do.

If you’re curious about our other Remerge Real Talk episodes, you can read more about Delivery Hero and PhotoSì on our delivery and e-commerce executions pages.