Incrementality 101: Pan Katsukis joins Efficient Spend podcast
January 20, 2025
Talking points:
Paul Kovalski, host of the Efficient Spend podcast, recently invited Remerge CEO Pan Katsukis onto the show. In the chat, they discuss:
- The intricacies of incrementality testing
- The role of incrementality in modern marketing
- Insights on optimizing media mixes
- How to avoid cannibalized spend
- Navigating the evolving challenges of privacy regulations in the ad tech space.
Watch the full video below or scroll down to listen in via your preferred podcast platforms.
Watch now:
Listen here:
« Incremetality is a good approach because you can see what happens when you run campaigns with Remerge versus without Remerge. »
Pan Katsukis
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