Key industry insights from APS Berlin, 2024

At the end of 2024, an excited bunch of Remergers attended the App Promotion Summit in Berlin – just around the corner from our German headquarters. With so many friends, partners and clients in town, it was the perfect opportunity to catch up with some familiar faces and discuss the latest news and strategies in app marketing. Hot topics at the event included user acquisition, growth tactics, retargeting best practices, creative trends, mobile advertising privacy and a whole lot more. Read on to find out what happened.

On the day of the event, Remerge CEO Pan Katsukis was interviewed by author and speaker Peggy Anne Salz, who quizzed him on the value and importance of running app retargeting campaigns. She also uncovered the latest news from our collaborations with Google – touching on our ongoing efforts to build and test Google's Privacy Sandbox as we draw ever-closer to the privacy-first era of mobile advertising. Stay tuned for the full interview video which will be dropping soon!

On another note, Pan also hosted a live, on-stage episode of our Apptivate podcast, accompanied by Oğuz Ayar, Lead User Acquisition Manager at Voodoo. Together, they chat about key growth strategies that marketers can use when scaling mobile games and apps. They also touch on optimizing your business intelligence setup, crafting impactful creative strategies and building effective retargeting campaigns. Watch the full video here:

After the main event, the Remerge team, along with Adjust, AppTweak, CleverTap, and Customlytics, hosted the unforgettable App-Connect after party. Our guests enjoyed custom cocktails, tasty bites, and some great networking as we wrapped up the conference in style. Photos from the party and the main APS event can be found in the gallery below.