AppsFlyer report: Remerge #3 for gaming apps globally on Android

Remerge is the leading retargeting demand-side platform for gaming on Android, behind only Meta and Google. This is according to the 17th edition of AppsFlyer’s industry-renowned Performance Marketing Index.

We’re pleased to have secured the third spot for gaming on Android globally and in APAC and Europe, while maintaining second place in North America – signs that our programmatic platform and teams remain among the very best in the ad tech space. We also jumped to third in the global volume rankings for casual gaming on Android and entered the top 6 for e-commerce in the power rankings.

AppsFlyer’s 17th Performance Index ranks the top performing media sources in mobile advertising to help marketers navigate the fast changing industry in the face of volatile world economies, technological advancements like AI, and the constant wave of ongoing privacy developments.

Pan Katsukis, Remerge co-founder and CEO said:

“In the past year, we've worked closely with our gaming clients to understand their needs and improved the performance of our Machine Learning engine. We have rolled out new models like LTV Multiplier, our strongest optimization feature for ROAS-focused advertisers, behavioral spend plans to distribute ads according to an audience's high and low pacing periods, and better neural-net-based conversion and win-rate predictor. We are pleased to see the success across all our customers.”

You can access the full results from the AppsFlyer Performance Index, along with its reporting methodology, here.