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E-COMMERCE

Convert more shoppers and improve their lifetime value

Consumers are investing more of their time into apps and advertisers have been keen to follow. With programmatic advertising, advertisers are equipped to find their potential users, entice them to install their app with app-exclusive offers and further engage them with personalized promotions to encourage continued spend.

RETARGETING STRATEGIES

  • Engagement

    Feature your best sellers to get purchases from your recent installers

  • Activation

    Showcase items users left in their basket to get them to complete the purchase

  • Retention

    Promote sale items to get inactive previous shoppers to come back to your app

OUR APPROACH TO RETARGETING FOR E-COMMERCE APPS

Develop a strong strategy

See the percentage of identifiable app users based on your targeting preferences and gauge if your goals are achievable or if you need to adjust your settings.

Create rich ad experiences

Engage on an individual level by showcasing products and offers tailored to each user’s specific interests, behavior, and journey within your app.

Understand what’s performing

See which campaigns are live, access all results, and get key insights on our intuitive and configurable reporting dashboard.

Case studies:E-COMMERCE

  • E-COMMERCE

    How AliExpress optimized its retargeting strategy for 11.11

     See the story
  • E-COMMERCE

    How dynamic retargeting helped Checkout 51 reach their WAU goals

     See the story

Findings: E-COMMERCE

All findings