I started my journey with Remerge in February 2015. It was a very exciting time to join the company as there were only 12 of us working closely together each day, and since then, I have seen the company grow from one small office to a team of over 60 people spread throughout 3 continents.
It was a really steep learning curve for me to understand our product as I was completely new to the AdTech industry then. I kept a list of acronyms and what I called ‘translations’ of specific tech words on my laptop to help me understand app retargeting!
There was a lot of networking involved in the beginning to get to know the biggest names in the mobile industry, but it was very exciting to be a part of such a young and dynamic field.
Any role in a startup is much more than just the job title and description. The early marketing role included content creation for the blog, swag for the team, social media management, conference management, logistics coordination, event setup and management and gifts for clients who very early on trusted our product.
Following the success of a first small Remerge-hosted event, a dinner at The Grand in Berlin Mitte, and an additional hire in the marketing team focused on content, I focused my work on ramping up the Remerge events!
Events are a crucial part of our marketing strategy. Remerge was founded on the values of transparency, performance and scale and it was imperative for this to be incorporated in the events.
At the moment, my main focus has been on scaling our marketing team to allow us to reach our clients and prospects globally. We’ve been very lucky so far in finding the right people to join our Berlin-based marketing team so our next steps will be to find the right talent to help us grow our international presence. Looking back on what we have achieved so far, I can’t wait to continue on our global expansion and would like to say a huge thank you to everyone who has supported us on our journey so far.
If you’re interested in starting your own Remerge journey, and think you’d be a good team fit; check out our careers page here!
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