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Industry Insights: Tips for Early Stage Mobile Growth & Engagement

Posted on February 8, 2016

We recently hosted the latest in a series of Mobile Growth Meetups here in our Berlin office, powered by our friends at Branch & Grow.co. Mobile experts Nalla of Sparklist, Andy of SoundCloud & resident Remerge CEO Pan joined Branch’s Mike on the couch to talk about all things mobile growth.

Here are the panelists getting stuck into early stage growth, specifically:

What advice would you give to someone just starting to build a growth & engagement team. What are some of the things you’d suggest they think about in the first month?

The biggest advice I’d give is to start 1 month before the MVP goes out. You should already start on the content and prioritize your audience, test your app markets, test your channels and so on. The first month is extremely important - most people think because it’s an MVP they don’t need to put all their efforts into testing the app, which is a big mistake because then they don’t understand the app or the users, and can completely miss errors that might occur. Even though an MVP is product-side, from a marketing and user acquisition perspective, go all out so you can understand what’s actually going and quickly iterate and improve

The biggest advice I’d give is to start 1 month before the MVP goes out. You should already start on the content and prioritize your audience, test your app markets, test your channels and so on. The first month is extremely important - most people think because it’s an MVP they don’t need to put all their efforts into testing the app, which is a big mistake because then they don’t understand the app or the users, and can completely miss errors that might occur. Even though an MVP is product-side, from a marketing and user acquisition perspective, go all out so you can understand what’s actually going and quickly iterate and improve

I agree 100%. When talking with customers we also see that a lot is about having a really strong technical setup. If you want to run re-engagement campaigns independently - if you’re buying traffic, doing push notifications, or email marketing for example - then my advice would be to plan everything out well in advance. You need to cover all potential contact points with the user to really engage with them. Generally we find that having a good infrastructure with deep links in place is a really proven app model. Having a solid business model has proven to make it easier to drive revenue, as has the user flow inside the app, so make sure you know which features are used most. That’s a good overall strategy and then just execute.

You can find the video recording of the full discussion on our YouTube channel

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