Today’s guest is a connoisseur of mobile app marketing topics as the co-founder of one of the industry’s premier conferences. He explains why creatives may be the most important point of leverage for mobile marketers today and why performance creative agencies could become the new model for the industry tomorrow.
Adam Lovallo is co-founder of Grow.co, the MAU Vegas Conference, and Thesis, a conversion rate optimization company. He got his start at growth marketing at Living Social.
You can use it to drive users to features. You can use it to survey users. It’s fantastic for onboarding. And it can improve subscription upsell. Today’s guest shares real stories about the powerful yet overlooked uses of in-app messaging.
Andy Carvell is the partner and co-founder of Phiture and editor of Mobile Growth Stack, Phiture’s blog. Phiture is a mobile growth consultancy based in Berlin, helping B2C app publishers tackle their key growth challenges. Previous to Phiture, Andy joined Sound Cloud as a mobile marketer, helping the company transition from being a web-first product to a mobile-first product.
In today’s episode, a CEO shares his insights on building a mobile marketing company that provides both media services and builds tech solutions. Based in Argentina, our guest also shares his perspective on what mobile marketers in South America have to bring to the international table.
Mariano Sáenz is the co-founder and CEO of Winclap, a marketing platform providing media services and building mobile marketing tech solutions. Winclap helps its clients grow their businesses by running user acquisition, retargeting, and re-engagement campaigns across multiple channels, with a focus on visualization, AI engines, and capacity building.
Sometimes your loudest critics are your greatest asset. This mobile game app launched an ambassador program to communicate and engage with its users to guide their marketing and product decisions. The result: year after year growth and retention. Find out why and how they did it.
Amanda Lulewicz is the director of product marketing for Crowdstar at Glu Mobile, a leader in 3D freemium mobile gaming. Amanda works with the game Covet Fashion. She came to mobile marketing from a background in fashion public relations.
Today’s guest shares his expertise on A/B testing so you can apply this powerful optimization arsenal to your marketing strategies. Learn how to properly set up tests, your teams, and what influences to consider.
Wout Laban is the senior manager of customer success for Leanplum. Leanplum helps mobile teams orchestrate multi-channel campaigns, from messaging to the in-app experience, all from a single mobile marketing platform.
Today’s episode explores the shift happening in mobile marketing through retention. Goodbye to the numbers game of purchase funnels, and hello to engaging customers in their mobile app journeys. Today’s guest is a mobile marketing journalist and analyst who breaks down what she calls the “engagement pyramid.”
Peggy Anne Salz is the lead analyst and founder of MobileGroove, a resource for mobile marketing content, analysis, and research. She is also a senior contributor to Forbes Magazine, the chief content officer for the mobile marketing association in Germany, and a co-host of the Mobile Presence Podcast.
Uber was one of the first mobile app giants to quickly place value on incrementality in performance marketing. In this episode, today’s mobile marketing guest shares his experience working at Uber and applying incrementality to user acquisition campaigns on channels like Facebook.
Antoine Lamy is the co-founder of Raive, an online donation platform working with influencers and artisans to help charities raise money. Prior to launching Raive, Antoine was a senior performance marketing manager for Uber. He’s also worked for BlaBlaCar and Addict Mobile.
Daily active users for mobile social casino games have been declining and it’s becoming harder to find new users. How do mobile marketers and business leaders in the industry adapt? Today’s guest represents a global leader in social casino apps and shares his company’s strategy for managing the challenge.
Welcome Andrey Kuznetsov, the CEO of KamaGames, a social casino game app that claims to be number one in the world by revenue and downloads for roulette, blackjack, Omaha poker, and craps.
What’s holding mobile marketers back the ubiquitous adoption of artificial intelligence? Today’s AI expert demystifies this revolutionary tech so that marketers can begin leveraging its accelerated learning power.
Jim Calhoun is the CEO of Nectar 9, a company developing, selling and licensing SaaS software that combines advanced machine intelligence, automation, and human creativity to drive meaningful marketing outcomes in today’s social media environment. Nectar9 makes AI accessible and easy for marketing companies to leverage.
Today’s guest brings premium insights on the mobile app partnership ecosystem, AppsFlyer’s performance index, industry trends, and attribution education.
Itay Vilenchuk is the senior partner development manager at AppsFlyer, a global attribution leader empowering marketers to grow their businesses with a suite of analytics and solutions.
People-based attribution--everyone’s talking about it, no one knows how to do it, they think everyone else is doing it, and everyone claims that they’re doing it. Today’s guest sheds light on how to get started with this trendy and elusive mobile marketing tech, also known as cross-device or cross-screen attribution.
Meet David Llewellyn, the marketing director of EMEA at AppsFlyer. AppsFlyer is a leader in mobile advertising attribution and marketing analytics offering people-based attribution solutions.
Is D7 your performance “true north”? Today’s guest brings a holistic perspective to return on advertising spend and investing in the creative process. Learn how retroactive analysis and benchmarks outside of D7 or D30 shift value.
Shay Yosifon is the vice president of marketing at Beach Bum Games, which focuses on bringing evergreen card and board games to mobile.
At times the goals of performance marketers can seem at odds with the product team’s, and visa versa. Wouldn’t it be helpful to understand why? Today’s podcast guest shares how his company created a multi-department task force to learn from each other, improve collaboration, and build trust internally.
Tommaso Scazzocchio is a team leader for user acquisition at Freeletics. Freeltics is a subscription training app that creates custom workout plans based on user feedback on the exercises.
Today’s guest saw a need in the mobile app marketing industry and launched a startup to bring the world the first automated ASO platform. Find out how you could be getting more users and revenue from optimizing your app store page.
Warren Woodward is the co-founder and chief growth officer at Upptic, a platform for automated app store optimization. Upptic also provides full stack growth services. Warren is a musician, an indie filmmaker, a self-taught mobile marketer, and an ASO expert.
Coca-Cola’s digital alchemist shares some of his greatest and most surprising mobile app marketing insights from his career at one of the world’s largest brands. Learn about driving organic growth with articles, hacks for boosting ratings, push strategies across geographic regions, and more.
Ne Djuric is the digital alchemist for Coca-Cola in Central and Eastern Europe, a corporate team focused on transformation. Previously, he was working as Coke’s senior mobile product manager.
If you’re considering launching a subscription trial for your mobile app product (or have one already), you’ll want to listen to today’s guest who is an expert on the subject of app trial conversion, subscriber retention, and “humanistic automation.”
Meet Haseeb Tariq, founder of Retention App, a marketing company specializing in converting and retaining app users into subscribers. Haseeb has worked in marketing automation with companies such as Disney, Fox, and Guess and is a regular contributor to Forbes.
Today’s episode takes you behind the scenes of one mobile app company’s marketing team makeup. We’ll touch on paid social, paid content, offline, display and search performance marketing strategies, and how they mix with branding for optimized “brandformance.”
Gessica Bicego is the director of performance marketing at Blinkist. Blinkist is a mobile app that provides 15-minute summaries of bestselling nonfiction books so that people can discover the books they want to read next and fit more reading into their lives.
How do you stay on top of risks when a client’s campaign is rapidly scaling? According to today’s guest, it’s not always about hiring more people. Plus, insights on emerging channels, like TikTok.
André Kempe is the founder of Admiral Media, a performance app marketing agency based outside of Barcelona. Andre also puts on GrowBoat, an exclusive sailing event with decision-makers in the app industry.
Should your app be marketed to developing countries? Roughly 75% of the world uses prepaid phones, where mobile plays a massive role in the lives of consumers. Today’s guest shares his expert insights in marketing a mobile app product to emerging markets.
Meet Josh Gosliner, senior director of product marketing at Juvo. Currently serving 26 counties (and counting), Juvo enables people who are underbanked to start building a credit history by lending instant loans for phone credit in developing markets via their mobile app.
Hailing from a background in tourism, advertising, and branding, today’s mobile marketer focuses on branding as a tool to drive growth, educate app users, and reduce barriers to using mobile apps for all people.
Sylvie Vandevelde is the Head of Business Development and Marketing Communications for Belgian Mobile ID’s mobile app, itsme. Itsme is a form of official identification for all Beligums (and soon Luxembourgers), similar to a government-issued license or passport but in mobile app form.
How are you staying agile and innovative in mobile app marketing? According to today’s guest, these are key attributes of marketing success. Learn three ways she is bringing in automation to stay on top of today’s marketing mix.
Maria Fossarello, based in Paris, is head of paid channels at BlaBlaCar, a leading long-distance carpooling app with over 18 million users in 23 countries.
Today’s guest says performance marketers are too numbers-driven. Take a step back from your KPIs and join us in considering the value of branding and the bigger picture of multi-touch, cross-interface experiences for consumers.
Paid marketing with Facebook, Google, and Apple is foundational, but what’s your strategy for assessing vendors outside the big three? Today’s guest dives into what’s important to consider and look out for when diversifying your marketing channels.
Krishnan Menon is the vice president of growth marketing at Fetch Rewards, Inc., a grocery rewards app that prides itself on being the easiest way to save on groceries.
How does your retargeting strategy compare to other companies? In today’s episode, two guests from one of the largest gaming developers in the world share their insights for launching retargeting campaigns.
Today’s guest shares insights on casual and hyper-casual games, staying competitive amid the Candy Crushes of the world, and tactics for acquiring users with Snapchat.
Farhan Haq is the head of performance marketing and mobile growth for SYBO Games where he works on the fully organic, most downloaded title on Android of all time, Subway Surfers.
Today’s guest has a mission to help grow a culture for mobile marketing in Italy. He learned some valuable lessons about performance marketing and management along the way.
Lorenzo Rossi is the co-founder of Mobile Marketing Italia, a digital magazine and forum with the mission of educating Italians about mobile marketing and growing its culture in Italy. Lorenzo has worked in mobile marketing for 6 years with companies spanning dating, shopping, and ridesharing.
Marketing tech infrastructure is the foundation of mobile marketing. But, sometimes choosing the right tech deck can be a challenge. Today’s guest shares his expertise on considerations for building your marketing tech infrastructure.
With all the emphasis on data, we sometimes forget that the old way of finding insights is still incredibly useful. Learning from others in your network is a UA strategy today’s guest likes to use. Refresh your UA gamebook with these shared insights on audience profiling, UA techniques, segmentation, and educating users.
The companies that start leveraging Artificial Intelligence (AI), machine learning, and automation today will be the ones to thrive, scale, and out-maneuver their competitors tomorrow. Today’s guest is an expert on using AI for mobile apps, and knows a thing or two about staying ahead of the curve.
Mistakes - We’ve all made them. On this quick hit episode, our guest shares three lessons he learned from a $17,000 overnight mistake. Plus, we dive into the true marketing value of working with influencers, and it’s not just the distribution.
Are you starting, or thinking about starting, your own agency? Today’s guest brings you her insight on three things you should consider before you do.
Are you overlooking these three mobile marketing mistakes? Today’s guest covers what mobile marketers are doing wrong today: over-bloating marketing teams, not focusing on incremental KPIs, and letting creative go stale.
Do you know the true impact of your user acquisition activities? Today’s guest is passionate about incrementality and shares his expertise on incremental user acquisition, its significance, and its challenges.
Meet Moshi Blum, general manager of Adjust, a third-party mobile measurement and fraud prevention company. He oversees the growth of the company in Tel Aviv, Israel.
Save time, money, or energy by listening to these three learning lessons from today’s guest, Ryan Waston, a user acquisition leader at onXmaps, Inc. The company is now the biggest outdoor navigation and mapping app for hunters in the U.S. and the largest tech company in Montana. Ryan talks about some of the key marketing techniques onXmaps used to scale the growth of its niche audience.
Sometimes you only get one shot at winning business with a company, so you want to make sure you’ve got the right strategy.
Drew Fung, the senior user acquisition manager at Current, has spent the last five years working in user acquisition, from gaming to eCommerce to finance. In this Quick Hit episode, Drew shares the best and worst examples of sales outreach and how to perfect yours.
Automation is necessary in this hypergrowth marketing climate. Today’s guest, Jacques Frisch, discusses how he’s used automation for his ad-tech team in the mobile digital marketing space.
Jacques brings 12 years of digital marketing experience to Glovo, a mobile on-demand product delivery service. Jacques is going on two years at the company as the Digital Marketing Director, during which time Glovo has experienced explosive international growth.
For big brands like ASICS, can there be useful cross-pollination between a newly acquired, mature app and a newer app within a crowded marketing space? Today’s guests touch on how digital marketing strategies, customer acquisition, and engagement strategies can vary or compliment their multiple apps.
Joining the conversation are two fitness app marketers from ASICS Digital, Megan Silvey and Molly Plaehn. Megan focuses on growth and product marketing for both of the ASICS Studio and Runkeeper apps. Molly focuses on engagement with the Runkeeper userbase and connecting app users to the ASICS brand.
Cart abandonment can be a big obstacle in the mobile marketing space. Today’s guest covers the most frequent issues leading to cart abandonment on mobile phones, different strategies to fight this issue, and how to better engage customers in push marketing efforts.
Today’s guest is Andy Wong from Jam City. Andy has a passion for using Data Visualization and Tooling to help mobile marketers do their job more efficiently, and more importantly, to make smarter decisions.
Today’s guest is Rockford Yapp, Director of Growth Marketing at Titling Point. He is a performance marketing professional with 9+ years of experience in business strategy, user acquisition and account management.
Today’s guest, Gideon Toman, is the Digital Marketing Manager at Jo-Ann Stores. In this episode, he shares the challenges of having both a retail store and an online store, all the while providing a first-class customer experience.
Today’s guest, Vincenzo Serricchio, is the Global Team Lead of Mobile Marketing at Delivery Hero. In this episode, he shares how he and his team are measuring incremental uplift to grow their user base.
Today’s guest is [Dora Trostanestsky](https://www.linkedin.com/in/dora-trostanetsky-23623a22/) is a holistic marketing strategist with 8+ years of experience in performance marketing, ranging from mobile growth (B2C) to digital acquisition (B2B).
Her background includes a variety of industries, such as gaming, tech start-ups, and urban mobility as part of the smart city vision. Connecting the dots between the creative and empirical part of marketing is her daily life. Dora is constantly exploring new opportunities that can bring the business forward.
Today’s guest is Thiago Monteiro from Peak Labs. He has been working in Digital and Mobile Marketing for more than eight years now. Thiago is also experienced in multi-disciplines of paid media ranging from Display, Paid Search to Social Paid advertising.
Title: Finding The Right Users And Matching Your Messaging
“Your most unhappy customers are your greatest source of learning.” Bill Gates words were profound but straightforward. Being able to attract and convert new customers systematically keeps companies healthy and growing - and investors happy - but the unhappy ones can push your product forward.
Today’s guest is Sam McLellan, head of growth at Yousician. Sam is a seasoned mobile gaming expert who has led product and marketing teams responsible for multiple top-grossing free-to-play games.
Sam is currently utilizing his expertise to help his company build its growth team and take their products to the next level. He couples their organic and performance marketing efforts with an optimized monetization strategy to maximize growth.
Mobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people.
Today’s guest, Thomas Petit, thinks a lot about creativity in his marketing, and how to build a world-class marketing stack. It’s not just about digital tools though: the people are critical too.
Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups
This episode of Apptivate focuses on Customer Experience, touching on how it contributes to engagement and retention, the integral role of Deep Links, and what we can expect to see in the future.
In this podcast, we discuss the process of transitioning from one vertical to another and the exciting challenge of strategizing for a new target market.
Eric Kovalkoski, Growth and Strategy Manager at Stitch Fix, leads us in exploring some of the key differences between attribution on mobile devices and attribution on the web.
In this podcast, Melissa shares her experience of setting up a campaign to allow for ultimate incrementality.
In this podcast, mobile marketing expert, Sam Burns, covers the different types of ad fraud from click injections to bot traffic and offers advice on how to spot it and stop it.
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