Sometimes your loudest critics are your greatest asset. This mobile game app launched an ambassador program to communicate and engage with its users to guide their marketing and product decisions. The result: year after year growth and retention. Find out why and how they did it.
Amanda Lulewicz is the director of product marketing for Crowdstar at Glu Mobile, a leader in 3D freemium mobile gaming. Amanda works with the game Covet Fashion. She came to mobile marketing from a background in fashion public relations.
(7:00-7:20) “Women often don’t like to take time for themselves. They feel guilty if they’re just kind of off, maybe just playing a game, just doing something purely to relax and enjoy themselves. And they wanted something that actually tied back into their real life. They wanted to feel like they were learning something, like they were accomplishing something. So Covet Fashion was kind of born to meet that need.”
(13:03-13:20) “We realized we needed to be a lot more transparent with our community about the updates we were making, why we made the decisions we made; if something was going wrong in the game, explaining what was going on. And from there, we kind of lifted the veil of this cold, hard tech company and actually showed them who we were as people.”
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