Senior Mobile Marketing Manager at Realtor, Melissa Lertsmitivanta, explains how understanding user behaviour is key to achieving better user engagement. Melissa started working with Remerge when she was at EA Games and was keen to run retargeting campaigns with us again when she started in her new position at Realtor. In this podcast, she shares her experience of setting up a campaign to allow for ultimate incrementality.
Today’s guest saw a need in the mobile app marketing industry and launched a startup to bring the world the...
Coca-Cola’s digital alchemist shares some of his greatest and most surprising mobile app marketing insights from his career at one...
If you’re considering launching a subscription trial for your mobile app product (or have one already), you’ll want to listen...
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