Mobile marketing is a mix of creativity and algorithms. You cook with recipes, but those recipes need craftsmanship and constant updating. And there are two major contributors to your creativity and algorithms: software and people.
Today’s guest, Thomas Petit, thinks a lot about creativity in his marketing, and how to build a world-class marketing stack. It’s not just about digital tools though: the people are critical too.
Thomas is currently working as a consultant and adviser for a number of startup apps and organizations. Thomas has worked during the last 10 years as a specialist in digital marketing, with more than 6 years of experience in different European startups.
“I just hired based on mindset more than experience.”
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